Baron-Goldberg, today 39, set up ITWorks, a nonprofit social startup that seeks to promote diversity in the workplace and allow under-served and under-privileged adults living in Israel’s social and geographic periphery to realize their professional potential.

ITWorks’ pool of talent includes women, Arabs, Druze, Circassians, new immigrants, adults with intellectual and sensory disabilities and members of the ultra-Orthodox community. The nonprofit organization sets up training courses, boot camps and hackathons to boost the abilities of its talent pool. 


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